JOURNALISTS’ PERCEPTIONS ABOUT THE IMPACT OF EXTRA MEDIA LEVEL OF INFLUENCES ON CONFLICT REPORTING

Abstract

This study examines the journalists’ perceptions about the impact of extra media level of influences on conflict reporting. The findings of the study add to the existing body of knowledge on the relative importance of various levels of influences of HOIM and identify new influences affecting conflict reporting. Using the appropriate statistical methods, the sample size is determined based on the size of the total population that is being studied. For the purpose of selecting the number of journalists, a technique known as SRS is utilized. Samples selected from the 29 conflict zones in Pakistan. The study samples were based on areas where religious conflicts have been the phenomena happening in areas such as erstwhile FATA, Malakand Division, and the provincial Capital of Khyber Pakhtunkhwa. We find that editorial policies of media organizations themselves effect the process of conflict reporting. The results showed that extra media level influences are perceived with different degree of agreement by the sampled respondents. Moreover, for all items, we observe significant differences in respondents’ perception about various items of extra media level of influences.