Kaukab Abid Azhar, Zubair Shah, Hassaan Ahmed. “HOW DO SOCIAL MEDIA INFLUENCERS DRIVE CONSUMER BEHAVIOUR?”. Pakistan Journal of International Affairs 6, no. 2 (June 20, 2023). Accessed September 21, 2026. http://www.pjia.com.pk/index.php/pjia/article/view/943.