Kaukab Abid Azhar, Zubair Shah, Hassaan Ahmed. HOW DO SOCIAL MEDIA INFLUENCERS DRIVE CONSUMER BEHAVIOUR?. pjia [Internet]. 2023 Jun. 20 [cited 2026 Sep. 21];6(2). Available from: http://www.pjia.com.pk/index.php/pjia/article/view/943