Mahmoud Ahmad Al-Homssi, Alaaeldin Abass Ali, Amal Kurdi 2022. THE INFLUENCE OF POLITICAL MARKETING VIA SOCIAL MEDIA ON POLITICAL PARTICIPATION: A MEDIATED MODERATION THROUGH POLITICAL EFFICACY AND POLITICAL INTEREST. Pakistan Journal of International Affairs. 5, 3 (Sep. 2022). DOI:https://doi.org/10.52337/pjia.v5i3.576.