SHAISTA KAMAL KHAN ,DR SABIR AHMED ,DR AAMIR RASHID. INFLUENCE OF SOCIAL MEDIA ON PURCHASE INTENTION AND CUSTOMER LOYALTY OF GENERATION Y WITH THE MEDIATING EFFECT OF CONVICTION: A CASE OF PAKISTAN. Pakistan Journal of International Affairs, [S. l.], v. 4, n. 2, 2021. DOI: 10.52337/pjia.v4i2.207. Disponível em: https://www.pjia.com.pk/index.php/pjia/article/view/207. Acesso em: 19 apr. 2026.