Aneel Bhatia ,Dr. Imdad Ali Khowaja ,Dr. Kamleshwer Lohana. “EVALUATION OF CUSTOMER RELATION MANAGEMENT: A CASE STUDY OF PUBLIC AND PRIVATE BANK OF PAKISTAN ”. Pakistan Journal of International Affairs, vol. 4, no. 2, June 2021, doi:10.52337/pjia.v4i2.203.