Vol. 4 No. 3 (2021): Pakistan Journal of International Affairs
Articles

SOCIAL MEDIA CAMPAIGNS CREATING AWARENESS REGARDING ORAL HEALTH DURING OUTBREAK OF COVID 19

Published 2021-09-27

Abstract

With the exception of acute and emergency treatments, COVID-19 led in a reduction in dental office hours and, in certain cases, the closure of dental clinics, restricting routine treatment and preventative care (Zachary, B.D. and Weintraub, J.A., 2020). Treatments at the dentist's office can create aerosols, which can spread viruses. The pandemic provides an opportunity for dentists to shift away from surgical treatments and toward non-aerosol therapeutic alternatives that focus on prevention. The study focuses on social media activities and how they raise public awareness about oral health, much as it did during the Covid-19 pandemic. Therefore, it can be concluded on the basis of the findings that media campaigns can bring about awareness regarding oral health, and that youth is not inclined to oral health merely due to social media campaigns only, but social media campaigns did help the youth to become more aware.