CULTURAL IMPERIALISM THROUGH SOCIAL MEDIA INFLUENCE OF WESTERN DRESSING THROUGH FACEBOOK IN URBAN AREAS OF PAKISTAN

Abstract

Social media is not only mode of transmission of information and interaction but also a source of penetration of cultures from dominant countries to under developing countries. It is an act of overall imperialism, but urban areas are more under influence of cultural imperialism. Although social media is playing significant role for integration that associates to indigenization and cultural diversity, but flow of social relations and cultural values is unidirectional that is from socioeconomical powerful societies to financially poor societies. In order to investigate objective of cultural influence on urban areas of third world countries through Facebook, contents are analyzed through analytic approach in which existing material on role of Facebook for cultural imperialism in third world countries has been reviewed to write this research paper. By keeping research limitation in view, topic of this research is narrowed down to urban areas culture in context of Pakistan. Thus, different sources are reviewed to conduct this research paper which include online journals, articles, reports and publication on current