Abstract
In order to judge the perceived perception of the respondents this research was conducted in Balochistan. Quantitative investigation was employed. Khuzdar and Zhob localities are randomly selected. 300 respondents were selected and 150 respondents from each district. Cluster sampling technique was applied. Findings reveal that more than half (55%) of the respondents fell into the 41 to 60 years’ age categories. While 33% of the respondents fell into the 20 to 40 years’ age categories. Vast majority of the respondents were illiterate (74%). Majority (84%) of the respondents was by gender male. while the remaining 16% of the respondents were female. Majority (87%) of the respondents preferred to live in a joint family system. Chi-Square test was shown that significant (p < .05) association occurs between the binary variables. Following recommendations developed keeping in view study results. Vigorous futuristic marketing mechanisms about livestock advancement should be established so that the livestock farmers could easily develop their business. Credit schemes for livestock farmers should be started in order to increase the livelihood options of the rural masses.