THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN SHAPING SUSTAINABLE AND RESILIENT DIGITAL SUPPLY CHAINS

Abstract

Purpose
This research investigates the importance of advanced digital policy which have been use in the supply chain management globally. It investigates Capability of data analytics internally, External data analytics, Capability of procurement digitally, Automation, End to End Visibility their role in digital supply and by this how it contributes to business performance and its flexibility.

Design/Methodology/Approach
The method of collecting data by using Questionnaires and collecting their responses to identify their thoughts about the digital supply chain through digital platforms.

Findings
We have 12 tested hypotheses, which showed the results we found that our results do not support 6 which includes 3 direct 2 mediating, and 1 moderating. It includes the capability of procurement digitally and Supply chain digital, internal data analytics and Supply chain digital, End-to-end visibility and Supply chain digital. 2 mediating which includes Automation, Supply chain digitally and Business performance, End to End Visibility, Supply chain digitally and business performance. 1 moderating which includes prior to digital platforms that moderates with Supply chain digitally and business performance.

Research Limitations / Implications
The current research gives helpful details to those working in logistics firm. It can help some small Logistics firms to switch towards digital supply chain. By using modernized techniques it can help them in improving organizational performance. This can lead to smart supply chain and can go to next level.

Originality/Value
We have analysed the moderated effects of prior to digital platforms between the digital supply chain.