PUBLIC-PRIVATE SECTOR’S INTERVENTIONS APPLAUDED IN ENHANCING THE ROLE OF WOMEN AS ENTREPRENEURS IN PAKISTAN

Abstract

The research aims to identify the role of public-private sector in enhancing the role of women as an entrepreneur and increasing the role of women in business activities. It will explore the participation of women through being members of business associations, how they polish their business skills, and provide chances to have more exposure in local and international markets. The adopted methodology for this survey is quantitative where 200 women entrepreneurs have been selected from various trade bodies and business associations. The results unveiled that business associations are often helpful for women in expanding their businesses as they attend various exhibitions at national and international levels to exhibit their products at nominal cost and provide a platform where they can bridge the gap between government officials and businesswomen to have B2B meetings and interact directly of their concerning issues.