RESEARCH ON POLITICAL COMMUNICATION OF CHINESE MEDIA IN THE MEDIA CONVERGENCE ERA

Abstract

This study is a research paper of the third tutor academic leadership project in Shanghai International Studies University, 2018. Comparative Study on Sino-US Agenda Setting in SinoUS Trade Friction. (Project No. 41003647)

In the media convergence era, the new media environment and political communication complement each other. With the characterization of multi-channel and multi-terminal, the pattern of political communication has been changed. Effective communication channels and technologies of political communication is provided by big data. Audiences could obtain political information timely and effectively. It is a practical problem for China to explore new ways of political communication and enhance political communication ability. This study mainly analyzes the developing status and characteristics of political communication of Chinese media in the media convergence era, discusses the problems and countermeasures in the process of media convergence and forecasts the future trends of political communication of Chinese media.