YOUTH’S CONSUMPTION PATTERN OF SOCIAL NETWORKING PLATFORMS

Abstract

Popularity of social networking platforms has forced scholars in different disciplines to undertake research in this domain and contribute something to this new field of knowledge. The current study is a drive with regard to the stated research area. This particular paper, takes into account youths’ consumption patterns of social networking media. Results of different studies found that young folk of every society spend lots of time on social media consumption. It was further revealed that majority of the youth uses social media platforms for interaction with known and unknown people. So far as gratification of needs through social media was concerned, researches originated in different parts of the world have produced somehow similar results. Most of the studies found that the young folk use social media to satisfy their information, communication, social interaction and entertainment needs.