MEDIA AS A WEAPON OF NARRATIVE BUILDING: A CASE OF FIFTH GENERATION WAR

Abstract

In this new era, warfare techniques have changed as demand for the new modern world. This is an economic, political, and social connectivityoriented century where the media is the crucial instrument of hybrid warfare. The mindset, narrative, perception, and information are the primary weapons of hybrid war or media warfare. This war can destroy a country’s culture from the inside and disturb people’s beliefs and views; moreover, it can also impact a country’s economy with high intensity. People are expected to go rogue and become rebels against their state or nation. Usually, the reasons for this war are frustration, lack of authentic reason, and or absence of political objective or ideology to serve the country. This war has a huge impact on people’s minds and thinking for a long time. It separates people into groups and segments believing in different propaganda and fallacy. The research is a qualitative analysis of previously published relevant documents. The study concludes that media has played an immense role in building or shaping a narrative that one wants since media is among the powerful weapons used to converge or diverge people’s minds against one idea.